Apple company logos are reflected on the glass window outside an Apple store in Shanghai, China. Picture: REUTERS/ALY SONGApple on Monday launched a"sign in with Apple" function to rival Facebook and Google web login accounts, drawing a contrast with rivals by stressing protection of users' information.
Privacy themes ran throughout the event, with Apple creating a system for its users to sign up for apps with a randomly generated e-mail to avoid revealing their true address. The iPhone maker also tightened controls on location tracking, saying it would stop apps from scanning Bluetooth and Wi-Fi networks to guess a user's location even when the user has disabled tracking.
Top 5 Apple announcements at worldwide developers conference Apple held it’s annual worldwide developers conference in San Jose, California, on June 3. Here are the top five announcements made by Apple during the WWDC. Apple is unlikely to make any money directly off the new services, analysts said. Instead, features like the web sign-on are likely to drive brand loyalty by making it easier for users to log into apps without having to juggle multiple passwords, said Ben Bajarin, an analyst at Creative Strategies.