The cognitive enterprise: reinventing your company with AI

IBM's Think Summit Johannesburg takes place on June 12 2019. Picture: SUPPLIED/IBM

The “outside-in” digital transformation of the past decade is giving way to the “inside-out” potential of data exploited with these exponential technologies.IBM sees companies placing bets on the creation of business platforms to solidify their competitive advantage and differentiation. These platforms must be digitally connected from the outside in and fully cognitively enabled from the inside out.

Others see the chance to play a platform role across their industries. A few companies are using platforms to expand their expertise and compete in markets adjacent to – but until now separate from – their traditional businesses.

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