FILE PHOTO: A man talks on the phone as he stand in front of an advertising poster of the SoftBank telecommunications company in Tokyo October 16, 2015. REUTERS/Thomas Peter/File Photo
SoftBank announced in March that it would launch the $5 billion Innovation Fund dedicated to Latin America, focusing on financial technology, e-commerce, healthcare and mobility. “The Bimbos and Femsas of the world all have this opportunity, to take their distribution, relationships, advantages, add some technology through partnerships or in-house, and transform their businesses,” he said.
Nyatta pointed to Brazilian retailer Magazine Luiza as an example of a long-established consumer company that used technology to reinvent itself.