In the most unexpected video game team-up since Mario and Sonic, Microsoft and Sony are to work together on new streaming and artificial intelligence technology.and reveals that the two companies are to partner, ‘on new innovations to enhance customer experiences in their direct-to-consumer entertainment platforms and AI solutions’.
The press release is filled with a lot of that sort of vague business speak, but the short story seems to be that Sony has agreed to use Microsoft’s Azure cloud technology.Since Sony doesn’t have worldwide data centres of the same calibre it certainly makes sense that they would want to use someone else’s tech for streaming, with the only real surprise being that they went with Microsoft rather than the other obvious contenders of Amazon and Google.
Microsoft and Sony have signed a ‘memorandum of understanding’ that will allow the two companies to ‘explore joint development of future cloud solutions in Microsoft Azure to support their respective game and content-streaming services. In addition, the two companies will explore the use of current Microsoft Azure datacenter-based solutions for Sony’s game and content-streaming services’.
That leaves some wriggle room for either company to back out of the deal if they get cold feet but they’re also collaborating on new semiconductor tech as well, so their plans run deep in terms of both company’s video games businesses.
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Source: TheSun - 🏆 64. / 61 Read more »