Longtime video game console rivals Microsoft and Sony on Thursday announced an alliance to improve their platforms for streaming entertainment from the internet cloud.[SAN FRANCISCO] Microsoft and Sony on Thursday said they struck a strategic partnership in which Sony would use Microsoft's cloud for streaming games and media and the two would work together to develop image sensors.
Sony's deal with Microsoft comes at a time when the Japanese firm's gaming business is losing some steam as its PlayStation 4 console nears the end of its life. For Microsoft, the deal bolsters its Azure cloud computing business, which helped push its market value past US$1 trillion last month. Amazon has also jumped into the gaming market, offering game makers new technology tools, and with its nearly US$1 billion acquisition of Twitch, a major destination for gamers to watch other players competing in the e-sports market.Sony and Microsoft said they will potentially develop new image sensor chips that use Microsoft's artificial intelligence technology for business customers. The two companies did not specify how the chips would be used.
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