Broadcast advertising accuracy rules must extend to the internet: Bird Lovegod

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As the line between internet and TV blurs, is it time to extend the advertising laws into the internet? Last week on YouTube I watched a brilliantly produced advert for a micro ‘air conditioning’ unit.

The storytelling was great; an engineering college student was sweltering in a heatwave and responded by inventing a new system of air conditioning, bringing the temperature in his classroom down in just minutes.

Which is what Big Tech seems to consider a great solution to the ills of humanity. I wonder how many young people have the same attitude to truth these days. I wonder if any of them care about truth, or have an expectation of it. Or have they been brought up online, by unreal influencers, and fake news, and fake adverts, and fake accounts, and fake everything, that they either don’t see it, or they do see it and don’t care, because it’s just the way things are.

 

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