Working at Google for 12 years changed how Frederik Pferdt approaches his work and his daily routine.sought to create a more cohesive structure for nurturing creativity across divisions. Pferdt created the company's Innovation Lab and co-founded the Google Garage, where he encouraged thousands of employees to collaborate and experiment on fresh ideas.
The philosophies and daily routines he picked up during that time helped him and others "build a culture of innovation" at the company, Pferdt says. He describes them more in depth in his recent book, " "Most of our time we spend time saying 'No, but,' right?" he says. "If you turn that around and have a little bit more of a 'Yes, and' mentality — and, that is inspired byIn his book, Pferdt writes about how that "Yes, and" philosophy, which depends on curiosity and a willingness to constantly experiment, was key to the development of technological advancements at Google, like the company's Street View technology.
"From time to time, spend time within yourself," he says. "It is really critical, because otherwise you're just driven by your autopilot and your. Our reactions are usually negative, they're closed, they're non empathetic, they're full of hate blaming. Moving away from these is only possible if you do mindful practices.
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