Tech leaders are increasingly being asked to work more closely with the C-suite to determine overall business decisions and direction. To do this effectively, it’s essential to not only be well-versed in the impact technology has on organizational operations and growth, but also to know how to communicate the breadth and importance of that impact.
No product sells itself; there’s a significant gap between creating innovation and communicating its value to customers. Tech leaders must be able to articulate the relevance and importance of new capabilities in the context of customer needs. Bridging this gap between technical features and business value is critical for tech executives to make informed, strategic decisions alongside the C-suite.
Tech leaders need to know how to use technology to grow the business. Technology leaders who take the time to learn the business and understand how it operates and then partner with different C-suite leaders to implement initiatives that will grow the business—all while educating their partners on technology—are worth their weight in gold. -
Tech leaders can’t work in a vacuum. Considering how tech initiatives align with overall business priorities and culture, serve other departments and teams, and help build toward fulfilling the organization’s mission is critical to being a fully rounded member of the C-suite. -
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