and it enables the creation of real-time 3D digital experiences in virtual production, sports, gaming, retail and event activations, broadcast TV, and more. to create Nike store activations in London, Paris, and Berlin for UEFA Euro 2024. Move Live proved to be a great solution thanks to the lack of any noticeable latency and hyper-responsive motion tracking.
“The team at Move were dynamic and the system flawless. We can’t wait to experiment further with this framework and see just how far we can push the envelope,” says Nik Arnhold, Director of Creative Digital Services at OMM.and XiteLabs who harnessed it to create real-time previsualisation and motion capture of Grimes for her XR performance at Coachella.
This removes the need for restrictive and costly mocap suits and generally makes the whole setup more straight-forward. Motion capture data is captured by extracting natural human motion from video using advanced AI, computer vision, biomechanics, and physics to automatically retarget the data to a character rig and create a virtual character that can mirror human motion in real-time.Daily design news, reviews, how-tos and more, as picked by the editors.
“People are engaging in 3D digital experiences more than ever before, but current 3D workflows are notoriously time-consuming, difficult, and expensive” says Brian Bosche, VP of Marketing and Revenue at Move AI. “Move Live enables studios and brands to create more engaging digital experiences and accelerate the 3D animation process.”having explored its uses in its research into AI uses in the VFX industry.
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