MANILA, Philippines — Josh Yugen, founder of the Dubai-based Yugen Group and franchise owner of the Miss Universe brand in four territories, visited Manila recently to talk about technology trends in media and entertainment, including pageantry, at the annual AIBC World Summit at the SMX Convention Center.
Josh moderated a panel composed of media content creator Richard Armstrong, marketing officer Amira Alawi , sports/youth advocate Michelle Gumabao, and actress Arci Muñoz. "Four years ago, there were only two candidates at the Miss Universe Bahrain. Now, a half-Pinay is competing again in a field of eight finalists in July. It is challenging to start a pageant when you start from scratch and no one believes in you. Yet, you can leave behind your legacy, which gives you a sense of fulfillment. I didn't give up, I took the risk, which gave me both pride and responsibility.
The Yugen Group first acquired licensing for Miss Universe Bahrain. Followed by Miss Universe Egypt, and then Miss Universe Pakistan.