Verizon’s new myHome internet plans have potential to funnel more customers to its subscription marketplace, +play
The telco is building itself into the type of aggregator consumers want for the future, with cellular, broadband and SVOD plans Not to get hyperbolic, but the telecom company’s pole position in the aggregation game is starting to resemble Netflix’s infamous head start in subscription streaming. Last week, Verizonof its streaming bundle strategy with “myHome,” a program patterned on its myPlan mobile offering that allows customers to pair a discounted streaming subscription with home internet service. in the streaming bundle space of late.
Verizon’s gross postpaid phone additions have been up year-over-year each quarter since Q1 2023, when +play was introduced. This does not necessarily prove +play alone was responsible for the influx; myPlan, with its bevy of streaming-related perks, has also proven extremely popular, drawing more than 13 million subscribers in just over six months, as Verizon CEO Hans Vestberg said on the company’s January earnings call.