As we enter the second half of 2024, it's clearer than ever that generative AI is much more than a passing fad. Every major technology company is implementing generative AI into its products and services, from Google and Apple to Microsoft and Meta. But at least one huge company is not interested in jumping on the bandwagon quite yet: Nintendo. In a recent Q&A session with shareholders, Nintendo President Shuntaro Furukawa was asked about the company's efforts to utilize AI.
When it comes to generative AI, Furukawa accepts that it 'can be more creative,' but he also recognizes the technology's 'issues with intellectual property rights.' 'Our company has the know-how to create optimal gaming experiences for our customers for decades,' Furukawa explained to the shareholders.