, Google's 2023 carbon emissions saw a year-over-year increase of a staggering 13 percent from the previous year and 49 percent from 2019, with Google citing its AI efforts as the driving force behind the shift.
Though AI's energy demands remain mostly invisible to the public eye, it's an incredibly resource-intensive field. AI models practically guzzle energy — one search on OpenAI's ChatGPT, for example, is estimated to be equivalent to that of ten Google searches — by putting heavy stress on the data centers needed to keep the models running.
In short, Google's quest to keep up in the ongoing Silicon Valley AI race has come at the expense of its efforts to reduce carbon emissions. And though Google and other AI makers continueAI and machine learning as tools for mitigating climate change, the public has mostly seen generative AI products like Google's AI-integrated search telling us tomade an effort to incorporate renewable energy sources into its overall power infrastructure.
Meanwhile, experts like Amanda Smith, a senior scientist at the climate nonprofit Project Drawdown, are urging everyone — makers and everyday users of AI alike — to be mindful of their AI consumption., adding that "when it's worth it, we can make sure that those demands are going to be met by clean sources of power."
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