Brazil’s data protection authority has banned Meta from training its artificial intelligence models on Brazilian personal data, citing the “risks of serious damage and difficulty to users.” The decision follows an update to Meta’s privacy policy in May in which the social media giant granted itself permission to use public Facebook, Messenger, and Instagram data from Brazil — including posts, images, and captions — for AI training.
The region is one of Meta’s largest markets, with 102 million Brazilian user accounts found on Facebook alone according to the ANPD. The notification published by the agency on Tuesday gives Meta five working days to comply with the order, or risk facing daily fines of 50,000 reais .
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