The new LA Kings logo is the latest example, taking us back to the 1990s. Is it just part of a trend towards nostalgia, or are teams finally recognising that their noughties rebrands got things wrong? (Also see our pick of theThe new LA Kings logo is very closely based on the NHL team's logo from 1988, ditching the more streamlined 'LA' shield design used in recent years, which relied on the graphic of the crown to identify the team's regality.
The NFL's New York Jets and the NHL's Anaheim Ducks have also adopted new logos heavily influenced by previous designsThe Kings are just the latest of several teams to go back to old designs.
Alas, the 'new' design is generating mixed opinions among fans. On social media, some are saying they prefer it, while others want the team to go back even further and revert to its purple and gold colours from the 1960s and 70s.