Over the last decade, most SAAS market leaders that started as point solutions solving a narrow use case have expanded to multiple use cases and personas to serve, growing feature sets drastically. This has enabled them to expand their TAM and sell more licenses. But it has come at the cost of increasing product complexity. Often, making the product relevant to expert users but complicated for users who only want to get specific jobs done from the product.
Salesforce user UI — As the product serves multiple use cases and personas in an enterprise, user journey, and navigation are complex and often well suited only to the expert user. Salesforce user UI — As the product serves multiple use cases and personas in an enterprise, user journey, and navigation are complex and often well suited only to the expert user.
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