PAGOSA SPRINGS, Colo. — Inside a converted Victorian house on a quaint block of Pagosa Street in the popular ski-and-soak southwestern Colorado town of Pagosa Springs, you’ll find the epitome of resourcefulness.
“When we decided to start a brewery in Pagosa Springs, part of what we did was look at the environment, look at the culture, look at the people and the visitors, and we decided that geothermal really was a core part of the identity for Pagosa Springs,” said Jason Cox, the brewery’s owner. “We wanted to embrace that and be an ambassador for it.
The hot water in what’s known as the “Great Spring” on the south side of the San Juan River opposite Riff Raff provides energy for the entire brewery, including the complex web of pipes used in the brewing process. Riff Raff’s beer – Pagosa’s “other healing waters,” according to Cox – is brewed with fresh water that's heated by the 141-degree waters flowing from across the river.
“Our goal is to create a guest experience that makes it feel like this is your ‘Cheers,’” Cox said, making reference to the iconic TV show set in a Boston bar. “Whether it's your first time or your 100th time, when you come in, we want to know your name.”
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