Meta is updating its “Made with AI” labels after widespread complaints from photographers that the company was mistakenly flagging non-AI-generated content. In, the company said that it will change the wording to “AI info” because the current labels “weren’t always aligned with people’s expectations and didn’t always provide enough context.”about its “manipulated media” policy.
While Meta didn’t name Photoshop, the company said in its update that “some content that included minor modifications using AI, such as retouching tools, included industry standard indicators” that triggered the “Made with AI” badge. “While we work with companies across the industry to improve the process so our labeling approach better matches our intent, we’re updating the ‘Made with AI’ label to ‘AI info’ across our apps, which people can click for more information.
Somewhat confusingly, the new “AI info” labels won’t actually have any details about what AI-enabled tools may have been used for the image in question. A Meta spokesperson confirmed that the contextual menu that appears when users tap on the badge will remain the same. That menu has a generic description of generative AI and notes that Meta may add the notice “when people share content that has AI signals our systems can read.
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