Beyond other labor impacts, implementing generative AI in entertainment content production will bring changes to creative worker skillsets, according to a survey developed by Variety Intelligence Platform in collaboration with HarrisX, fielded online by HarrisX among 150 U.S. media and entertainment decision makers from May 2-13, 2024.
Generative AI has the potential to create new efficiencies in content creation processes in the media and entertainment industry. As discussed in a separate, the majority of M&E decision makers say implementation or consideration of the tech is underway in some business areas at their companies. Increased productivity is the top benefit M&E decision makers anticipate from gen AI. A similar percentage of respondents anticipate gen AI will enable faster turnaround on some projects, further suggesting efficiency benefits.ficiency gains, with 27% expecting gen AI to improve the quality of work. The truth of that expectation depends on theYet ethical implementation is critical for M&E businesses to avoid downstream liabilities from gen AI use.