The Sphere welcomes Formula One fans before the a practice session ahead of the Las Vegas Grand Prix, Nov. 17, 2023, in Las Vegas. Las Vegas’ newest attraction, the Sphere shows an immersive film that can make you feel like you’re soaring over picturesque landscapes. When the rock band Phish began their 2004 track A Song I Heard the Ocean Sing at the Sphere in April, more than 18,000 fans stared, mouths agape, as the quartet from Vermont seemingly jammed in the middle of a coral reef.
All this has helped Disguise eclipse $100 million in sales. To get to $200 million, it needs to hire more people. To that end, it’s working with the investment bank Raine Group to help raise money to expand. An image of Red Rocks in the Denver area is shown during Dead & Company's concert on May 17 at the Sphere in Las Vegas .
Disguise doesn’t actually make the visuals — that’s done by companies like Walt Disney Co.’s Industrial Light and Magic. Concert venues rely on Disguise to process and pull in the different graphics, placing them in order. Clients pay anywhere from hundreds of thousands to millions of dollars to use Disguise’s servers, and additional fees for access to different software tools.