In a year of global elections, how do we stop the spread of misinformation? 'Prebunking' is part of the solution

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Half the global population are voting in elections in 2024. Many already have. This has prompted concerns about fairness and electoral integrity, particularly with the growth of generative AI. A global tracker has identified dozens of instances of AI-generated misinformation being used in elections so far this year.

In a year of global elections, how do we stop the spread of misinformation? 'Prebunking' is part of the solution

The prebunking attempts by the electoral commission do not comment on misinformation which deceives voters about candidates and policies. Recent elections show that misinformation tactics at Australian elections are as common as a cane toad. And just as ugly. In contrast, while debunking is helpful, the effects are more pronounced among those who already believe and trust that fact checkers are not part of a government conspiracy. Emergingof Australians surveyed accepted climate change as real. In 2021, that figure grew to 81%. Over time, the Australian population has updated its views on climate change. This is likely due, at least in part, to a mixture of both prebunking and debunking.

 

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