Before Apple unveiled Apple Intelligence at WWDC 2024, I said Apple AI should generally be free to iPhone users, laying out all the reasons why Apple can't afford to charge a subscription fee for the service. I did mention one exception that would have me gladly pay for AI access: A smarter Siri that works across devices and acts as a true assistant capable of controlling computers for me.
The company could eventually launch something like 'Apple Intelligence+' — with extra features that users pay monthly fees for, just like iCloud. On top of that, Apple will get a cut of the subscription revenue from every AI partner that it brings onboard. The report doesn't offer details on which AI features Apple might place behind a paywall. Also, Gurman doesn't mention other revenue-sharing deals between Apple and AI service providers.
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