How technology ushered in a new era of all-terrain tires

ArticleBody:Life, as they say, comes at you fast. A few months ago, my wife was driving home from work in our trusty 2007 Ford Explorer when a driver headed in the opposite direction fell asleep at the wheel and crossed into oncoming traffic, directly in front of her. While she was thankfully able to avoid any lasting injuries, our stalwart SUV was not as fortunate. Suddenly we found ourselves in need of a replacement during a particularly tumultuous time in the used car market.

And one of the big reasons why we do that is because air flow has a huge impact on the road noise that a tire generates, especially when it comes to all-terrain tires. By optimizing those tread lug shapes and sizes through computer modeling, we can stir up the air as it travels through those lugs in a way that breaks up turbulence and prevents those sound waves from building up.

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