– thought-provoking look at new AI product for the grieving

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Disturbing documentary explores tech’s questionable ability to bring digital ‘comfort’ to the bereaved

eath is a booming business. For one thing, it’s inevitable. For another, it brings a uniquely vulnerable and receptive market for any product that promises to numb the grief. Enter artificial intelligence. This thought-provoking and bang-up-to-the-minute documentary explores a morally questionable use of AI: the digital afterlife business, tech that recreates the personality of deceased individuals, designed to offer “comfort” to the bereaved.

It’s the kind of technology that exists on the knife-edge between thrilling innovation and cynical recklessness. We meet a mother from South Korea who is introduced to an avatar of her daughter through a VR headset; a woman whose “chats” with her late boyfriend take on an unsettlingly demonic quality when the AI tells her that he’s “in hell” and threatens to haunt her.

 

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