That ambition is slightly restrained by reality, not least the economics of car-making , and the recent political wrangling that has stalled EV uptake, given fruitless succour to fossil-fuel apologists and generally upended quite a few manufacturers’ product road maps. Hence we have the Cupra Leon and Cupra Ateca, two of the company’s stalwart designs that are feeling increasingly at odds with the cutting edge.This isn’t entirely fair.
Based Upon's Twist/D piano combines sculpture and functionality, with their piano-as-artwork concept quickly becoming one of their signature specialisms We spoke to Cupra’s CEO Wayne Griffiths about the art, science and imagination required to create an auto brand from scratchCupra design director Jorge Díez on the Spanish brand’s future: ‘Cars should express that they’re fun’
Under Jorge Díez, SEAT and Cupra are forging new, distinctive identities, encapsulating the art and emotions of driving for a new generationFor all its moody styling, the Cupra Formentor – from the SEAT spin-off brand – is a compact, swift and fun-to-drive crossover© Future Publishing Limited Quay House, The Ambury, Bath BA1 1UA. All rights reserved. England and Wales company registration number 2008885.