In today’s fast-paced digital retail landscape, staying ahead of consumer needs is a key driver of success. With the emergence of artificial intelligence , the country’s largest cashless ecosystem, GCash, is enabling brands to maximize their business growth by utilizing the power of AI.
“GCash has evolved into a trusted companion and a symbol of convenience for millions. Fueled by innovation, customer-centricity, and data-driven insights, we’re redefining meaningful engagement for our customers and through GCash Insider, we explored the intersection of AI-driven marketing innovations, revolutionizing customer segmentation, and engagement,” said GCash Head of New Businesses Winsley Bangit.
“AI has changed marketing in unprecedented ways – specifically in targeting, copy and visual development, and performance evaluation. With data as material, AI puts marketing on hyperdrive by taking full advantage of the wide plethora of digital channels available today,” said Claude Gomez, GCash Head for Marketing Strategy and Insights.