Nike needs to focus on innovation to mount turnaround: Analyst

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Nike News

Amanda O’Neill,Market Close

Shares of Nike (NKE) are slipping after the company reported earnings following yesterday's market close. The footwear and apparel company slashed its full...

) are slipping after the company reported earnings following yesterday's market close. The footwear and apparel company slashed its full-year guidance, expecting sales to drop 10% during its current quarter and warning of soft sales in China. S&P Global Ratings consumer products director Amanda O’Neill discusses the results in more detail.

We're joined by Amanda o'neill, who's the consumer products director at S and P global ratings here, Amanda.I mean, wanted to just get your read in on what we heard from the company and especially how they're navigating this consumer mindset and environment.The company, you know, was flat this year for revenue last year, they grew 10%.Story continues

What would concern us at from a credit perspective is if this trend continues into 2026 and the company isn't able to remedy these revenue declines. Yeah, so Nike to it on the call that, you know, they have a vault right of products and a portfolio of um that they can continue to, you know, bring back and, you know, recreate them and um grow such as they did with, you know, re revamping if you will, such as what they did with Jordan, um pre panem.They're also pulling forward a lot of innovations um that they had planned um to reset the the marketplace.

 

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