is facing backlash online for enlisting artificial intelligence in the design process for its latest collection with BAGGU, which features
According to the product listings on BAGGU’s site, only two prints — “Blue Thorns” and “Boxer Plaid” — were “AI-conceptualized,” or created with the aid of the generative AI program, in order “to remix old Collina prints” from the brand’s spring/summer 2024 line “and drive them further.” “Using AI is unforgivable. Horrible for artists and even more importantly the environment,” commented another. “Hurts my heart but I will not be buying from Baggu anymore.”Gamma-Rapho via Getty Images
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