published earlier this month, GPTZero CEO Edward Tian noted that he'd noticed an "increased number of sources linked by Perplexity that are AI-generated themselves." When Tian then examined Perplexity's AI regurgitation of that information, he realized that, in some cases, Perplexity even appeared to be spitting up outdated and incorrect information from these AI-generated sources.
In other words, it's an AI-driven misinformation loop, in which AI errors and fabrications find their way into Perplexity's AI-spun answers. And for an already-embattled startup that to "revolutionize the way you discover information" by offering "precise knowledge" through "up-to-date" information from "reliable sources," it's a terrible look.. "If the sources are AI hallucinations, then the output is too."Take, for example, Perplexity's response to the prompt "Cultural festivals in Kyoto, Japan." In response, Perplexity cobbled together a coherent-looking list of cultural attractions in the Japanese city.
Sure. But when you're overtly promising users that your product comprises only high-quality information from authoritative sources to deliver "accessible, conversational, and verifiable" answers, whether your algorithms are truly able to source good information from bad really, really matters.More on Perplexity:
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