Verizon has a new logo, and the wireless provider is ditching its staid, corporate look for. The refresh introduces a more vibrant identity that rediscovers the brand's electricity... even if it does look a little like another brand in some applications.
Central to the rebrand, the new Verizon logo no longer has that signature little red tick, which it decided had failed to achieve an emotional engagement with customers.
To announce the brand refresh, the company has released a new TV spot that references its well-known “Can You Hear Me Now?” campaign. The film stars a real Verizon network engineer as the “test man”.Daily design news, reviews, how-tos and more, as picked by the editors.
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