In the heart of the Midwest, a new wave of business leaders is spearheading the adoption of cutting-edge AI strategies. I validated this through conversations with a variety of leaders participating inFor those unfamiliar with ActiveCampaign, it's a company that helps small teams power big businesses with intelligent marketing automation.
"When thinking about implementing an experience for our customers led by AI, our first question is always: Does it provide real value?" said VandeBoom."So many businesses are extremely focused on getting that next flashy AI capability in front of their customers, but what's flashy often doesn't actually solve the problems our customers have. We just don't do things to sound impressive on paper. That is not going to best serve our customers.
The platform suggests opportunities, inspiring marketers to achieve more than they ever thought possible. When marketers want to send emails, ActiveCampaign's platform suggests automation recipes they should use that are already built out for them so that they can make sure their email marketing is a part of the entire customer journey and that messages are sent when key actions are taken.