Internet Prankster Oobah Butler Faked It Until He Made It

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Oobah Butler has made a name for himself by making a name for himself –– from conning his way into Paris Fashion Week to turning a nonexistent restaurant into the hottest spot in London. (hereandnow)

Do you know the name Oobah Butler? If not, he might be shattered: He's made a name for himself through making a name for himself.

His burner phone rang off the hook for reservations. When people would call to book, he'd say The Shed was full up. The mystique grew. But then, just to see how far he could push his luck, Butler turned it for one night into an actual restaurant, with a friend playing a pretentious waitress to perfection.

Butler says his affinity for scam artistry started young. He recalls a childhood memory in the book: He wanted a toy, but his parents said no. So he started selling seashells.

 

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