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Toys ‘R’ Us Drops First AI-Generated Brand Video Using OpenAI’s Sora

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Toys 'R' Us has dropped the first ever AI-generated brand video using OpenAI's Sora to tell the origin story of the company's mascot.

Toys “R” Us declared bankruptcy in 2018, closing all of its stores across the United States and the rest of the world but it has since been purchased by WHP Global and the brand has reappeared in Macy’s department stores.

Toys “R” Us partnered with creative agency Native Foreign for the film which is not entirely AI-generated; corrective visual effects were used to perfect the ad and an original music score was added in post.The video is 66 seconds long but only 28 seconds was uploaded to YouTube.

 

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