In the coming weeks, Reddit will start blocking most automated bots from accessing its public data. You’ll need to make a licensing deal, like Google and OpenAI have done, to use Reddit content for model training and other commercial purposes. While this has technically been Reddit’s policy already, the company is now enforcing it by updating its robots.txt file, a core part of the web that dictates how web crawlers are allowed to access a site.
Lee has seen this story play out before from the other side of the fence; long before he worked at Reddit, he was senior legal counsel at Google in the early 2000s. Back then, it was Google that was speedrunning the legal system to build up Search and YouTube. Now, the internet is being reshaped again by the rise of generative AI. For companies like Reddit, the risk of AI subsuming everything is too value destructive to not fight against.
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