A collaboration between marketing agency Craft Shack Inc. and its technical services partner, FOC Inc. or Artbi Global Philippine Corp., Yes! Free Wi-Fi aimed to make the internet more accessible to Filipinos and help bridge the gap in the nation's connectivity.The service has been quietly rolling out across the country, beginning with the Manila City Hall and the Manila Zoo in 2023. Since then, it has expanded to 77 locations nationwide.
While various telcos and institutions offered free public Wi-Fi, these often required payment after a limited time access, which was a major roadblock in a society where the priority of most was putting food on the table.Yes! Free Wi-Fi, through its Yes! Ad Solutions, provided brands with real-time awareness and engagement opportunities while enhancing consumers' connectivity.