Apple Intelligence goes against the entire Apple ethos — in a good way

ChatGPT isn’t the only third-party large language model Apple hopes to incorporate into its upcoming Apple Intelligence system, the Wall Street Journal reports. Apple and Facebook’s parent company, Meta — as well as Anthropic, developers of the Claude AI — are reportedly in talks to reach a similar deal.

Apple is taking an interesting approach to structuring these partnerships, in that it is not offering to pay for the integration of any of these AI models. Instead, Apple wants to leverage its massive market share and the reach of its broad portfolio of digital devices to serve as a distribution platform for its partners.

Recommended Videos This is a rather unusual strategy by Apple, a company that has long prided itself on developing breakthrough technologies such as Apple Silicon in-house. The company has also been historically reticent to partner with its competitors. By offering to team up with not one or two, but at least a half-dozen third-party AI developers at last count, is a significant departure from Apple’s typical product playbook.

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