. This marks Infobip’s first live RCS client in South Africa. The partnership aims to enhance customer communication and drive efficiencies for Bob Group’s Ship Logic platform.. The merged entity aims to provide “everything ecommerce” to all, enhancing accessibility and inclusivity in online buying and selling.
RCS is currently available on the Android mobile operating system with future plans for iOS expansion, allowing for the integration of images, logos, and enhanced interactive features within messages. Infobip smoothly integrated its RCS API with Ship Logic’s system, completing the transition to this messaging platform by October 2023.
Africa Regional Sales Director at Infobip, Andrew Egan, highlighted the strategic benefits of the RCS solution, “The power of our RCS solution made it an obvious choice for Bob Group, offering an enhanced end-user experience without compromising cost-effectiveness. With our implementation framework already in place, collaboration ensured a seamless transition.”The project implementation was smooth, requiring minimal manual effort.
By adopting RCS, Bob Group now offers customers a more authentic and secure communication channel, improving brand authenticity for couriers and ensuring the security of parcel deliveries. Infobip’s dedicated numbers guarantee reliable and efficient transactional messaging between Ship Logic’s system and customers.
Operations Manager at Ship Logic, Stephan Naudé, emphasised the strategic significance of this partnership, “The future for Bob Group is to incorporate all of our services with RCS through Infobip and use the full spectrum of their services. That is part of our growth plan, and Infobip will be part of our technology journey.”This collaboration between Infobip and Bob Group sets a precedent for future technological advancements in the South African ecommerce sector.