Shopify beefs up AI offerings with new products meant to boost merchants’ sales

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Among the buzziest are a new AI tool that will suggest personalized responses merchants can use to reply to customer e-mails

The Ottawa-based e-commerce giant revealed a succession of AI-related products Monday during its semi-annual showcase event called Shopify Editions, which spans more than 150 new offerings this round.

The new features Shopify is launching come as a race to adopt AI ripples across the globe, pushing an growing number of firms to determine how the technology could be used to turbocharge productivity and efficiency. The new services are meant to make the company’s platform “more powerful,” said Harley Finkelstein, Shopify’s president, in a statement.

Merchants using Shopify’s point-of-sale technology will also get the option to generate digital receipts for customers with one touch.

 

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