that it plans to attack the market for artificial intelligence might have been: What took it so long?its AI chops for going on a decade now. So, when it unveiled on June 10 its new Apple Intelligence software, as well as its plan to connect users with OpenAI’s groundbreaking ChatGPT bot, there was every reason to be skeptical.
For all that, though, Apple’s critics still went gaga over the company’s news. In the two weeks since the beginning of Apple’s Worldwide Developers Conference, where it demonstrated its new features, the company hasWhat do the markets see here that so many cannot? A hardware-and-software giant with a long history of being exceedingly good at playing catch-up.
None of this means Apple’s entry into AI will be a slam dunk. The field has numerous well-funded competitors that are far ahead: Microsoft shrewdly invested $13 billion in OpenAI and then “acqui-hired” an to run its consumer AI efforts. Amazon and Google have invested billions in another AI start-up, Anthropic, considered a potent competitor to OpenAI. Meta has some of the best AI talent in the industry and has been rapidly integrating AI into its products.
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