Apple is slowly shaping up to be the biggest target of the new anti-monopoly tech regulations in Europe, as laid out in theOur preliminary position is that Apple does not fully allow steering. Steering is key to ensure that app developers are less dependent on gatekeepers’ app stores and for consumers to be aware of better offers.
It's precisely those types of shenanigans aiming to keep its App Store revenue that the European Commission has now charged Apple with. Its lawyers now have until next March to respond to the allegations and, if the response is deemed insufficient, Apple can be fined up to 10 percent of its worldwide revenue as per the new allegations:
Under most of the business terms available to app developers, Apple allows steering only through “link-outs”, i.e., app developers can include a link in their app that redirects the customer to a web page where the customer can conclude a contract. The link-out process is subject to several restrictions imposed by Apple that prevent app developers from communicating, promoting offers and concluding contracts through the distribution channel of their choice.
Apple has long been adversarial to the idea of installing apps directly and bypassing its App Store vetting process, the so-called sideloading. Its argument is tried and true - sideloading increases the risk of installing malicious apps or throwing the system off track with shoddily coded apps.
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