Apple’s AI features for the iPhone just hit a major roadblock

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Apple Intelligence was supposed to rethink what an iPhone can accomplish. The EU's landmark market rules are now standing in the way of users experiencing them.

Earlier this week, the European Union’s competition chief Margrethe Vestager told CNBC that Apple had some “very serious” issues as it tries to comply with the landmark Digital Markets Act tech legislation. These were the rules that finally forced Apple to open iPhones for alternative app stores, allow external browser engines, and enable third-party payment options, among others. It seems those rules also mean the best of iOS 18 won’t make it to the EU bloc either.

Recommended Videos In fact, a smarter Siri was among Apple Intelligence’s biggest draws. The ability to mirror an iPhone’s UI on a connected Mac and SharePlay Screen Sharing updates that let users remotely annotate and even take over another device’s control are also on the chopping block. It is worth noting here none of the three features mentioned above have arrived as part of the first iOS 18 Developer Beta update. We are expecting them to appear in a later build. As far as Apple Intelligence goes, Bloomberg reports that some of those AI tricks will only appear next year, while the Apple Intelligence bundle will only start appearing later in the summer. Unfortunately, none of them will appear for enthusiasts in the EU bloc.

Will Apple’s latest move also mean Mac users in the EU miss out on a handful of crucial AI features that would otherwise have greeted them with the public rollout of macOS Sequoia? We are not sure, but for now, it seems silicon is not the only “great divider” when it comes to experiencing the best of Apple in 2024 and beyond.

 

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