Embracer Group believes AI will ‘empower’ game developers

Embracer Group, the gaming giant that has the rights to big franchises like The Lord of the Rings and Tomb Raider, detailed how it’s thinking about the use of artificial intelligence for game development in its latest annual report. The conglomerate, which recently split into three separate companies, has adopted a “Group AI Policy” that it says is based on the notion of “empowerment.

Developers have expressed concerns about the use of AI in making games and how AI might affect their jobs. Those concerns might be particularly high regarding any AI initiatives from Embracer given the company’s recent layoffs. But Tomas Hedman, Embracer’s head of privacy and AI governance, says the company doesn’t want to use AI in place of humans. “We do not want to replace people with AI, we want to empower them,” according to a statement from Hedman in the report.

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Embracer Group plans to use AI in game developmentCristina Alexander has been writing about video games, entertainment, and tech since 2017, when she was still attending Florida Atlantic University. Before joining Engadget, she wrote op-eds about the state of the games industry, whipped up buyer’s guides to gaming-related toys, and wrote news articles about pretty much everything in between.
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