YouTube will have two sets of content guidelines for AI-generated deepfakes: a very strict set of rules to protect the platform’s music industry partners, and another, looser set for everyone else. That’s the explicit distinction laid out today in a company blog post, which goes through the platform’s early thinking about moderating AI-generated content.
It is going to be wildly complicated — there’s no definition of “parody and satire” for deepfake videos yet, but Malon again said there would be guidance and examples when the policy rolls out next year. Making things even more complex, there will be no exceptions for things like parody and satire when it comes to AI-generated music content from YouTube’s partners “that mimics an artist’s unique singing or rapping voice,” meaning Frank Sinatra singing The Killers’ Mr.
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