TikTok Will Have Ads Featuring AI-Generated Versions of Real People

TikTok announced it would be rolling out a tool that will allow brands to use AI-generated avatars of real people in ads on the platform.

Advertisers will be able to dub their content into over 10 languages and dialects, including French, Spanish, Portuguese, German, and Korean. TikTok says the tool automatically detects what language is being spoken in videos and is capable of transcribing, translating, and producing a dubbed video in whatever language is selected.

TikTok says these new tools are intended to break down language barriers in marketing and allow brands to “add a human touch to their content” where real models or presenters wouldn’t otherwise be used.

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