Our mobile phones are getting a whole lot smarter, but what about the telecoms networks they run on?adding artificial intelligence Called Apple Intelligence, and also due to be incorporated into the phones’ Siri chatbot, it aims to make them easier and quicker to use. And turn Siri into even more of a personal assistant.This increased of use AI means phones will be doing a lot more computing, and that means they’ll produce and use a lot more data.
Such increased use of AI to look after mobile phone networks is now very much global. In South Korea, Korea Telecom is now able to localise and fix faults within a minute, thanks to AI-enabled network monitoring, says Alex Sinclair, chief technology officer of the GSMA, the body representing global mobile operators.
The explosion in data created by the increased use of AI is another reason why telecoms firms around the world are continuing to invest in so-called 5G Standalone mobile networks. These use new, dedicated 5G infrastructure rather than relying in part on upgrading the older, less efficient 4G system. So the industry is also hoping AI can radically improve the way they interact with and serve customers.
Meanwhile, Vodafone has teamed up with Microsoft’s Azure OpenAI Service to improve its customer service, spearheaded by its digital assistant Tobi, which interacts with more than 40 million customers a month in 13 countries and across 15 languages. AI also leaves the customer agents freer to work on more complex cases, he argues. Vodafone also says that Azure OpenAI is helping customers more easily find what they’re looking for on its websites, with early evidence showing a doubling in the number of successful completed online customer journeys, and a 10% reduction in follow-up calls.
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