After a long-standing career in Formula One, Rubens Barrichello is now setting his sights on the technology sector. Over the next year, the Brazilian racing driver will use his reputation to enhance the Latin American presence of Softswiss, a company providing tech infrastructure for the online gambling sector.
The racing driver turned entrepreneur sees parallels between the technology used in Formula 1 racing and the online gambling industry."I was skilled at interpreting the data from the car's sensors and computers during my time in F1, and I see similarities with the data-driven nature of the iGaming industry," he told Forbes in an exclusive interview.
To address issues such as manipulation of results, tax evasion, and problematic gambling, the Brazilian government has introduced new regulations for the online gambling industry, which will take effect on January 1, 2025. Softswiss is now investing around EUR 2.5 million in infrastructure to be ready for the regulated market in Brazil.
Barrichello initially had reservations about the company."I thought they were just about gambling at first," he said, adding that he was later drawn to SoftSwiss due to its focus on responsible gaming.