FILE - A McDonald's restaurant is seen, Feb. 14, 2018, in Ridgeland, Miss. McDonald’s confirmed, Tuesday, June 18, 2024, that it’s decided to end a global partnership with IBM, which has been testing an artifical intelligence technology at select McDonald’s drive thrus since 2021.Ever get your McDonald's order mixed up at an AI-powered drive-thru? The experiment behind the fast food giant's current automated order taker will soon be coming to a close.
That doesn't mean you'll never encounter some sort of chatbot while picking up fries on your car ride home again. While the IBM partnership for McDonald's current automated order taker test is winding down, the Chicago-based company suggested that it wasn't ruling other any other potential AI drive-thru plans down the road — pointing to “an opportunity to explore voice ordering solutions more broadly.
Numerous fast food chains have begun exploring the implementation of AI across operations over recent years, with many pointing to possibilities of maximizing speed and cutting costs. Success for AI-powered drive-thrus has been mixed. McDonald's automated order taker with IBM received scores of complaints in recent years, for example — with many customers taking to social media to document the chatbot misunderstanding their orders.that the technology has had difficulty interpreting different accents and dialects, among other challenges affecting order accuracy.
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