Milan Symphony Orchestra has unveiled a sleek new identity that celebrates the rich flavours of Milanese culture in a classy, contemporary visual refresh. Taking cues from the architecture, art and most importantly, the music of Milan, the new design system embodies the city in a delightful, multi-sensory celebration of creativity.
With this growth in mind, the Orchestra's new identity is an evolution of its previous visuals, integrating sound and movement to inform the design of the logo. Speaking to Creative Bloq, Teemu Suviala and Mattia Castiglioni shared that the new custom typeface became a"dynamic asset" that was"no longer confined to a static form."
It was a rigorous project for the team who meticulously worked on a fitting design that would strike a chord with the orchestra's identity."Our process involved numerous sketches and rigorous testing, ensuring that each character was refined to perfection," Teemu and Mattia told Creative Bloq.
The modern effortlessly coalesces with heritage in the new design system, creating a blend of history and contemporary style."Colors and layouts inspired by art movement Futurism add both energy and balance to the overall experience, whereas photography and film add a layer of storytelling to it. It is a well-conducted symphony of aesthetic pieces, together defining this multifaced and multisensorial brand," the creatives share.
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