In the past three quarters — just nine months — Adobe has raked in a total of $15.54 billion in revenue led most recently by Q2 results that were 10% greater versus the same period last year. Adobe bought back about 4.6 million shares during last quarter, too. It’s stock is up about 14% to around $523 per share at the time of publication. That is in addition to the 17% jump the shares experienced yesterday right after Adobe announced the results.
Adobe reports that the Digital Media segment alone pulled in $3.91 billion in revenue, which represents 11% year-over-year growth. Creative revenue grew to $3.13 billion, which is 10% year-over-year growth. “We’re driving strong usage, value, and demand for our AI solutions across all customer segments and seeing early success monetizing new AI technologies across our Digital Media and Digital Experience businesses,” Nayrayan said in prepared remarks during a conference call discussing the Q2 results.that while Adobe executives were happy to discuss the financial reports broadly, they declined to provide any concrete measure of the contribution of AI efforts to on its financial results.
Realistically, it might be more that Adobe can’t tie revenue to AI very well yet. At present, only Adobe Express has limits on how many times an AI feature can be used, which is tracked using what Adobe calls. For a majority of Adobe’s customers, AI limitations are not being enforced even though they have been set and are being tracked.