with celebrities. Similar to the famed Millions of Milkshakes celebrity endorsed drinks of the early 2000s, Erewhon partners with various A-listers on beverages that typically coincide with promoting their work., reality star Kendall Jenner’s Peaches & Cream smoothie and model Winnie Harlow’s Island Glow smoothie, these collaborations have fans lining up to spend around $20 on the drinks.
Preda continues to rave about the drink throughout the video, “Dare I say, this might be my favorite smoothie yet, I’m going to give Erewhon their points for creativity, ingenuity.” After cutting to black, Preda continues filming at the 2:48 mark. With just under a minute left in the video, Preda reveals to viewers that the smoothie is an “imaginary collaboration that I created on my own.” Preda says he dreamt up the smoothie to pay some respect to his love of Charli XCX and her sixth studio album. He put together his own drink filled with his favorite brands, ingredients and flavor profiles that he loves.
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